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Robert Aronoff
rick rosenbloom
Robert Aronoff
Graybeard of Intellectual Property and Product Strategy
Mark Thomann
rick rosenbloom
Robert Aronoff
Graybeard of Brands and Consumer Products
rick rosenbloom
rick rosenbloom
rick rosenbloom
Graybeard of Capital Markets and Restructuring
Robert Aronoff
Intellectual Property and Product Strategy
Rob Aronoff is the Graybeard of IP and Product Strategy, and Managing Director and founder of Pluritas LLC, a leading IP and Corporate strategy, execution and transaction advisor to operating companies, Intellectual Property (IP) owners, and investors. At Pluritas, Rob’s clients are typically looking to raise money or seeking acquisitions for companies with strong IP, or, developing, spinning-off or acquiring innovations protected by strong IP. Pluritas has advised hundreds of companies and entities on IP related transactions of all kinds, assets and monetization programs with aggregate transaction values well over $500 million USD.
Rob brings over 35 years of experience in leading product, strategy and business development activities in high technology, spanning everything from Digital Imaging to Internet Solutions, Robotics to Clean Energy, AI to Virtual Reality, Computer Hardware to Consumer Electronics, Medical Products to Fintech solutions, IoT to Industrial solutions, Cybersecurity, and more. Rob has worked in operational roles with companies like Sun Microsystems, Eastman Kodak, Brandera (a first-generation dot com company), and strategic advisory roles with KPMG, and Coopers & Lybrand. His operational areas of expertise include Product Marketing, Corporate Marketing, Product and Technology Strategy, Operations and Business Development.
Rob is also a recognized world leader in Intellectual Property strategy (an elected member of the IAM 300 Global IP Strategy Leaders every year since 2009 and has worked on behalf of startups and innovators with educational activities in Washington D.C. and Silicon Valley and has spoken on entrepreneurship and innovation-related topics around the world. Rob earned his MBA from the M.I.T. Sloan School where he received the William L. Stewart Award for outstanding contributions to M.I.T., and a Bachelor of Arts in Computer Science and Economics from Brandeis University where he received the Milton Feld Economics Award.
Mark Thomann
Brands and Consumer Products
Mark Thomann, partner at Spiral Sun Ventures, is a creative force and financial innovator with a long history of building brands and scaling businesses. Born outside of Boston and the son of a diplomat, he spent his high school years in Milan, Italy, where he learned to speak Italian and perfect his soccer skills. In the mid-1990’s, Mark began his career in politics. He worked as the Finance Director for two regions for the Clinton/Gore campaign and the DNC. From there he shifted into a business career in the restructuring/turn around field. In the mid-2000’s, Mark launched his own consulting firm, 363 Group Inc., and spent 10+ years as a financial advisor for distressed M&A deals and workouts. He then sold the company to the merchant bank Ocean Tomo and was appointed head of Corporate Finance.
Through this experience working in intellectual property, Mark realized that many discarded brands were not being valued properly when sold in distressed situations. Mark then became CEO of River West Brands, a firm that specialized in acquiring dormant brand assets, redeveloping and monetizing them. The brands he has worked with include Brim Coffee, Aiwa, Cross Colors, Underalls and Coleco. After a serious 2012 illness from which he fully recovered, Mark became interested in health and wellness and took on the role as the CEO of FarmedHere, the largest indoor organic farm in the US, which ran on aquaponics. He successfully improved the company’s margins and helped them win a significant contract to sell products to leading retailers, where he developed close relationships. Shortly thereafter, in 2016, Mark met Michael Kaplan, who wanted to create a venture capital firm that invested seed capital in health-focused consumer product companies. The two teamed up and formed Spiral Sun Ventures.
Mark is married, lives in Raleigh North Carolina with three children and is a proud fan of his junior tennis-playing kids. He is a Board Member of Naturally Chicago and serves on the board of several portfolio companies. He is a graduate of College of the Holy Cross in Worcester, Massachusetts, with a BS in Political Science.
Rick Rosenbloom
Capital Markets & Restructuring
Mr. Rosenbloom, founding Partner of Fuel Break Capital Partners, LLC, a national special situations investment banking and advisory firm, earned his Graybeard with over 30 years of capital markets, M&A and restructuring advisory, bankruptcy and transactional law and distressed investment experience. Mr. Rosenbloom has additional operating experience in brand marketing, corporate and entertainment licensing and technology startups including online marketing and digital entertainment.
Rick has been engaged in more than 50 middle market capital raises of various kinds, with a combined value over $2 Billion USD. He has also been engaged in several dozen M&A, restructuring and bankruptcy transactions.
Rick started his career in Chicago with Kirkland & Ellis and Schiff Hardin & Waite (now ArentFox Schiff) in their corporate bankruptcy and restructuring practices. Mr. Rosenbloom holds JD and MBA degrees from UCLA and graduated With Distinction from the Honors Program of the University of Michigan.
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